From 3 to Three: MediaWorks re-brands channel
MediaWorks check TV3 will now be known as Three.
From Thursday, gatherings of spectators will see the channel’s new character – the second rebrand in the association’s 26-year history.
Manager substance officer Andrew Szusterman says since the last cycle of the channel’s logo right around 15 years earlier, what it conveys to the table has changed.
“What we comprehended is that we had a brand that wasn’t fit-for-reason any more.
“The world has changed [since 2003]; it was a world where there was no Netflix, there was no Amazon, there was no Hulu, there was no Lightbox, there was no Asos, along these lines “3” as a brand hasn’t by and large created with that regardless of the way that our substance has,” he says.
Regardless, while individuals all in all has a strong relationship with the channel, it is progressively the eventual outcome of watching shows like Jono and Ben, 7 Days, Family Feud, The Bachelor and The Block, head displaying officer Andy Brown says.
“When we talked with many individuals remotely, there’s a nonappearance of cognizance about what pulls them together, what was the glue that sticks each one of these things together and what does “Three” mean past the individual parts of substance.
“A channel this strong, with substance this strong, should be more noteworthy than the sum of its parts and it should address the substance itself however the bits of substance were living in isolation,” Mr Brown says.
“It’s an entire world for our substance to live in, one that reflects who and what we are. We’re a channel that draws in and instructs Kiwis with the best close-by capacity and substance.”
Adjacent to on-screen, social affairs of individuals will see Three’s new visual character over the ThreeNow video-on-demand advantage and the new ThreeNow site for on-demand programming.