India cell phone showcase slips 18% in Q4 as Chinese brands overwhelm
India’s cell phone showcase saw a 17.8 for each penny decrease in deals at 28.9 million units amid October-December 2016 contrasted and the past quarter.
India’s cell phone showcase saw a 17.8 for each penny decrease in deals at 28.9 million units amid October-December 2016 contrasted and the past quarter, look into firm Counterpoint said today. In any case, deals ascended by 14.22 for every penny from 25.3 million units, when contrasted and the comparing three months a year back.
“In Q4 2016, there were some critical changes in cell phone rankings with Chinese brands adding to 46 for each penny of the aggregate cell phone advertise. Surprisingly, no Indian brand figured among the main five cell phone rankings,” the report said.
Samsung had a 24 for each penny share, trailed by Vivo (10 for every penny), Xiaomi and Lenovo (9 for each penny each) and Oppo (8 for each penny) in the final quarter of 2016.
Apple caught the tenth spot in the cell phone rankings amid the final quarter yet drove the exceptional portion (above USD 450) with 62 for each penny piece of the pie.
“While demonetisation had its effect on the neighborhood players, it will be unjustifiable to assume praise from Chinese players that keep on expanding their nearness all through India, riding on forceful portfolio techniques and generous showcasing spends,” the report said.
Chinese brands caught a consolidated 46 for each penny of the aggregate cell phone shipment in the said quarter, up from 14 for every penny a year prior, it included. The report said the administration’s turn to scrap high-section notes and the fluid money crunch that took after extended the standard occasional decrease (found in November-December after bubbly season) from evaluated 12 for every penny to 19 for each penny this year.
An aggregate of 66.5 million cell phones were transported in last quarter of 2016 contrasted with 60.1 million units a year prior. For 2016, cell phone shipments in India expanded by 18 for every penny over the earlier year, contrasted with a development of only three for each penny in the worldwide cell phone showcase.
Samsung had a 25 for every penny share, trailed by Micromax (11 for each penny), Lenovo (9 for every penny), Intex (7 for each penny) and Reliance Jio (6 for each penny) in 2016.
Apple crossed 2.5 million units shipment in 2016, with 33% of its aggregate shipment coming alone from the final quarter, driven via regularity and the dispatch of iPhone 7. More than 83 million cell phones in 2016 were ‘Made in India’ while 3 out of 4 cell phones sold in final quarter were made locally.
Be that as it may, the nearby esteem expansion stays near six for every penny, the report said.